You might have confused with the subject of this post. let me explain this in detail. Here I am gojng to explain and combine 2 facts that will affect SEO. We all know that now days every webmaster and SEO find (Not Provided) data in their Google Analytics reports.
Why (Not Provided) in Google Analytics – Google has announced safe search feature a long back. With this update google has announced that it will not show the data searched by logged in user or using (https://www.google.com). This data is generated as (not provided) in google analytics reports. Now days marketers are not happy with update because such reports missed a lot of relevant data used for analysis and action.
Chrome 25 SSL Update – like firefox 14 and mobile safari Google is also going to update Chrome popular browser with SSL route by securing searches done within Chrome’s omnibox. Search through addressbar is very much impressive feature of google chrome browser. It is fast, quick and light every SEO like this browser. But this will also lead the data as (not provided) and hence webmasters and SEO will miss this important data in their analytics report.