Google Panda is one of the controversial algorithm updates from google that makes several low quality websites to be removed off from search engine and eventually improved the overall quality of the search results. For majority of the webmasters, though, Google panda is a headache and unfortunately several best websites lost their place in search engine ranking because of the penalty. Google panda algorithm specially focuses on some drawbacks of the websites that are listed below,
Google Panda Reasons and Deep Insights
- Website having low quality contents
- Websites that work as content farm
- Websites not having an appropriate SEO structure
- Duplicate content
- Excessive advertisements
- Site loading time
- Poor grammar
- SEO over optimization
If the google panda algorithm determines that your site is offering low quality stuff, then google will mark your whole website with a low quality score that will in turn become increasingly difficult for you to achieve ranking in the search engine. Rank modifier can impact rankings severely that would lead to huge traffic losses. It is due to this reason; google panda is regarded as a site-wide penalty, which affects rankings for all the organic keywords. When you get penalized by panda, you will start noticing that,
- You experience a gradual, yet sharp traffic decline that stabilizes eventually
- Your pages will get difficulty ranking regardless of the amount of backlinks you get
- You may still rank for some keywords, although not as before. You site may be found on 2nd or 3rd page for several terms.
- Historically, followed by some google updates, your rankings reduces further
Google Panda Recovery suggestions
- Once you find that your website is severely damaged by Panda, your foremost action must be to evaluate the site’s traffic and checking out where major alterations have been made. You must also make sure that the traffic dropped from google organic, but from referrals or other sources.
- You should go through those things that are mainly targeted by google panda. They are the points that are highly responsible for panda affect. Thus, in many cases the pages that are enriched with duplicate contents, adds, more keyword density, low quality pages, etc. are attacked by panda.
- Once you find pages that are notified by panda algorithm, immediately block them from google in order to prevent it from further crawling those pages. This would eliminate the effect of those pages on the website. As these web pages are not taking part in producing more traffic, blocking them will not affect the traffic more.
- Blocking the affected page is however not the best way of handling panda effect. Hence, soon after finding affected pages, estimate the number of pages, which can be removed. As blogs have posts and that can be rewritten, you can get a possibility to rewrite blog post in a much better manner with less keyword density and more words and with better quality content. Perform a thorough research before writing down any post.