The best SEO tools will aid you assess your competition in depth, by comparing your keyword targets, inbound links, search engine rankings, traffic and authority. Few services do offer a browser toolbar, using which you can gain insights about the page performance while you browse the web. Have a glance into a list of SEO tools that are discussed below,
SEMrush
SEMrush, being the most powerful tool, is intended for determining whether a website is healthy or not. SEMrush always comes handy whenever you do outreach or work on the campaigns of link-building. It can also be checked to see how much keywords for which a website is ranked for in google. If you find sites, which have a great volume of DA and inbound links, but no keywords are ranked in SEMrush, it readily indicates that they are penalized. SEMrush can be used as a part of keyword research. If you combine a list of keywords with some sites of the industry, you can eventually find a quite comprehensive keyword list.
BuzzSumo
Most don’t consider BuzzSumo as a SEO tool, rather as a social media tool. Yet as content marketing and SEO are becoming linked indelibly, BuzzSumo is at present a powerful tool among SEOs arsenal. BuzzSumo is employed while looking out for ideas on content that could be social, visual and blog content. Once a database of keywords is created, keywords can be found in BuzzSumo to come up with creative techniques of designing titles. While devising ideas for fresh infographics, BuzzSumo is normally a first stop. While figuring out creative methods for pinterest story boards, BuzzSumo data can become invaluable.
Authority labs
Using authority Labs, you can able to track historical rankings and view graphical representations of how keywords rank over time. Majority of the experienced SEOs aware this must never be a secluded KPI since the data differs based on data center, personalization, etc. But, it can be employed as a mechanism for checking how keywords perform over time, provided the consistency in the data offered by AuthorityLabs. The other highlighting feature of AuthorityLabs is that you can check how the competitors are charging against you particularly while you research marketing strategy.
SpyFu
One of the ways by which you can use SpyFu is for availing competitive research. While you begin working with a fresh sote, you check out what they do on PPC and organic and it turns as a fabulous place to analyze their strategy. You can instantly check what keywords they pay for on PPC, daily cost and so forth. In the same way, you can also check what keywords they rank for organically and the amount of traffic they draw in and several more. There are several other reports that can be acquired using SpyFu, with one of the familiar reports being ad history.
A hrefs
While it comes to link data and backlink research for link audits, ahrefs data comes handy to be more powerful. A hrefs can be found to check out the number of referring domains a site possess, number of those coming from ideal IPs and the number of links from .edu and .give sites.